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I help small businesses build cost-effective digital marketing strategies that bring results
I am a digital marketing freelancer specialising in social media management and inbound marketing strategy. I help small businesses boost their sales and build strong customer relationships through effective inbound marketing strategies and marketing automation.
See what previous clients say about me
It was undoubtedly an excellent service!!!!
"I hired Alexandra to carry out a launch campaign for a new space, and I couldn’t be more satisfied with the result. From the first meeting, she proved to be extremely professional and available, always with very interesting ideas. Together, we planned a social media campaign that was a success. Alexandra also helped me in the content creation process for social media, she made a very well-defined plan, which made the content capture (photos, videos and audios) quick and of high quality.
Everything was very coherent and aligned with the vision of the space. The result was a success; we quickly achieved the goals we had in mind, and our page had great visibility and interaction, which helped us a lot with the opening and attracting clients to the new space."
Social Media Management
With experience in social media management, I offer tailored strategies to enhance your online presence. Focusing on improving brand awareness, engagement and growth.
Social Media Campaigns
I design and implement customized social media campaigns that align with your business objectives (ex. product launches), offering a complete solution that includes social media strategy, content planning, and content creation.
Digital Marketing Strategy
If you're seeking a more holistic digital marketing strategy, I can design and manage a strategy that integrates social media with marketing automation. Using inbound techniques, we attract leads, build lasting relationships, and drive sustainable growth.
Social Media Campaign for AD Studio Wellness Launch
I led a successful 15-day social media campaign to launch a new studio for a small business, strategically focusing on attracting new leads and customers. The campaign centered around Instagram, blending both entertaining and commercial content to engage the audience organically. Our efforts to promote the studio's Open Day led to fully booking all available slots.
I developed a comprehensive content calendar, scheduled a content capture day with the business owners, and proceeded with the creation and scheduling of posts. Additionally, I implemented marketing automation to streamline the customer journey, ensuring a seamless lead conversion process. To enhance customer relations and lead nurturing, I also integrated a CRM software that allowed us to manage interactions effectively and track prospects throughout their customer journey.
My name is Alexandra
I have worked in a scientific project focused on environmental education and science communication at the University of the Azores, and more recently, I have served as a Marketing and Communication Specialist at the University of Aveiro. Leveraging my expertise in Scientific Research, Communication, and Marketing, for the past year I have been working as a Digital Marketer, assisting small business owners in sectors such as tourism and well-being to achieve their objectives.
I have experience with social media management, marketing strategy and lead generation. Below are some of the notable achievements from my marketing projects:
1. Enhanced Instagram engagement rate to 30% within a two-week period.
2. Achieved a 2% click-through rate on Instagram organic posts in two weeks.
3. Acquired 600 new Instagram followers over a six-month duration.
In my stare time I like to explore nature, cook for friends and family and work on my garden.
My Education
Masters in Nature Management and Conservation
Postgraduate Specialisation Programme in Digital Marketing
HubSpot Academy Inbound Marketing Certification